Can We Just Be Real for a Moment?
Wednesday, July 14, 2021 - Joe Kiedinger
People are drawn to authenticity and openness now more than ever. There’s no doubt. In truth, I think society is facing a wake-up call. If there’s one good thing that has come from social media and our increasingly digital world, it’s that we’ve been exposed to new outlooks and opinions. We’re considering what it must like to be in another’s shoes and I have hope that we’re slowly growing into a more understanding, inclusive and accepting society.
That draw toward authenticity is also center stage in more than just our personal lives. It’s essential when it comes to marketing your business well.
Simply hiring an agency to toss out a cute ad with a snappy slogan doesn’t cut it. It’s like throwing a dart in the dark and hoping it hits the target. It has a chance of smacking the board, yes, but a slim one.
What we’re doing at Prophit Co. truly separates us from the rest of the market. We don’t just go, “Tada!” and present a final ad. We take you along on the journey as we develop an authentic plan that tells your story and is genuinely you. We call it Purpose-Directed Communication (one of the four pillars of our Organizational Health program).
It gets straight to the heart of your reason for being in business and honors the work you’ve put into it. Are you really ready to wrap your arms around your marketing? Purpose-Directed Communication will solidify your direction. Let’s collaborate and tell your authentic story.
ACTION PLAN: Don’t take our word for it, here’s what our client Curative Connections had to say about their recent Purpose-Directed Communication journey.