Great marketing begins with purpose. Purpose-Directed Communication is the strategy used to best express your purpose within the four walls of your organization and beyond.
You’ll learn to create connections with customers and employees through purposeful marketing. A cohesive brand, including visuals, voice and archetype, lets people know what makes you special! Increase brand awareness and present your brand in a way that creates maximum impact in the marketplace.
Build excitement in your team
Communicate your purpose company-wide.
Bring your purpose to life
Get credit for your why, what and how.
Identify your customers
Target the right people with your marketing campaigns.
Show them who you are
Create a Brand Essence and use it to communicate consistently and effectively.